If you’re ever trying to spot Rod Sieg in the Xfinity Series garage, just look for the man full of energy and radiating positivity.
Sieg is the owner of Ryan Sieg Racing and the No. 39 car, driven by his son, Ryan. The family-owned business has been successful in NASCAR, moving from the Camping World Truck to Xfinity Series. They are one race away from qualifying for the inaugural Xfinity Series Chase.
Ryan sits 12th on the Chase grid entering Chicago this weekend. As for Rod, whether the team makes the playoffs, one would be hard-pressed to find him not having fun.
“Nobody comes to the racetrack to finish last, do they?” Sieg asks NBC Sports. “Life has been good. I’ve had fun, and everywhere I go I have fun. I don’t want to be in a bad mood. Even after Bristol (where Ryan finished 37th) I didn’t get upset – we just left early, and it was a quiet ride home.”
Sieg’s life in business started in 1982 when he and his father-in-law, Colie Wilson, co-founded S&W Towing. Based out of Tucker, Georgia, where the family originates, Wilson was the one who had an affinity for racing, which rubbed off on Sieg.
“We’d race go-karts and all that stuff, and then we bought some Late Models and got into those then decided to go Truck racing,” Sieg said. “We were going to run Trucks and Xfinity, and heck we ran so good we were like, ‘Why are we going to go Truck racing when we can go over here?’ That’s how it just goes, and it’s been an easy progression.”
Sieg has fielded entries in NASCAR since 2009. And just like the sport, he admits he lives his life at full-throttle.
“That’s the only way to live, isn’t it?”
The following Q&A has been edited and condensed.
NBC Sports: Is the team shop still based in Georgia at the S&W Towing location?
Sieg: It was until this last year. I could walk out back from my office and go to the garage and work right in the garage. But it got too small. We’ve moved to a different location and run a business out of there that is a towing service, but we built a big warehouse up there. It’s pretty nice now.
NBC Sports: How much did your father-in-law influence your decision to get into racing?
Sieg: My wife’s dad raced dirt, and I worked for a guy named Randy Couch when I was like 16, 17, 18 and he was an All-Pro champion. Ever since then we’ve been racing, and he even came over to the shop and helped us work on our Late Model cars when we ran around the Southeast. I actually tried to deter Ryan from racing; I sent him down to a guy named Wayne Anderson in Florida and said go with him. I called Wayne and said ‘I want you to be as brutal as you can on him,’ and Wayne treated him awful. Ryan would say, ‘We worked on Wayne’s cars all day, and we’d push mine out for 30 minutes, and I’d have to race Wayne.’ He’d follow him to the track, and that’s how he really got into it. He actually did good as Wayne told him, just follow me around.
Wayne Anderson raced for a long time and he was in Late Models out of Florida and Ryan would drive back and forth from Florida to our house every week, and did it by himself. I was wanting him to quit because people don’t understand how hard racing is from week to week, and he was determined to do it. I was trying to be mean as I could, I really was.
NBC Sports: Is it difficult to be both the owner of the race team and the father of the driver?
Sieg: I treat him like I would any other driver. I don’t cut him any slack, but I don’t really say much. We’ve been racing so long you don’t get real high or real low. Daytona (when Ryan finished third) I got real high! That was a high point. When you get through Daytona, and you can finish it, it’s always a good day because we’ve had two bad years of bad luck down there. Running good, but just got caught up in a wreck. Boy, when you can finish one, it just tickles you to death.
NBC Sports: Do you just oversee the operation when you come to the track or do you get involved?
Sieg: I’ll do anything they ask me. I’ll jump in and pick up tires and put them on if that’s what I need to do. I want everybody to be in a good mood because you know what, one gets in a bad mood, everybody gets in a bad mood.
NBC Sports: What is your approach or philosophy for business, seeing that you run two different ones?
Sieg: I just treat everybody the way I want to be treated. I mean, we got a guy that does nothing but polish the car, and I treat him the same way I treat the crew chief.
NBC Sports: Is the current business model in the Xfinity Series sustainable to a small team like yours?
Sieg: We’ll have to see. We haven’t got that far yet. I take it a year at a time, a race at a time. We prepare our car a week in advance, and some of these guys have their cars prepared months in advance. We haven’t mapped out anything for the future.
NBC Sports: With as outgoing and energetic as you are, do you have any other hobbies besides racing?
Sieg: We go up to the lake house all the time, I have a lake house in Georgia. We have jet skis and boats and all that and I’m constantly doing things that nearly kill me. (Crew chief Kevin Starland) rented a campsite once and we have two jet skis that are real fast, and I came in about 70 miles-per-hour and wide open. There were rocks there on the coast, and I turned the wheel real hard, and I flipped about five times. I was hiding under the water cause the jet ski flipped and they’re all running out screaming, ‘Rod, Rod, Rod!’ and I jumped out saying, I’m all right!
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