Hellmann’s sponsoring Sprint Cup race at Talladega

Just a few days before Talladega Superspeedway hosts its second NASCAR weekend of the season, the track has announced a title sponsor for Sunday’s Sprint Cup race.

Originally called the Alabama 500, the 188-lap race is now labelled the Hellmann’s 500.

Hellmann’s, a long-time sponsor of Dale Earnhardt Jr. and JR Motorsports, produces Hellmann’s Real Mayonnaise.

The Hellmann’s 500 is the second elimination race of the Chase for the Sprint Cup and whittle the Chase field from 12 to eight drivers.

The race can be seen at 2 p.m. ET on NBCSN.

Ben Kennedy sponsored by Wheelwell for Iowa truck race; making Xfinity debut

Ben Kennedy‘s No. 33 Truck will have a new primary sponsor for this weekend’s Speediatrics 200 at Iowa Speedway.

Kennedy, who will be in his fifth race with GMS racing, will be sponsored by Wheelwell, a San Francisco-based website that “brings together automotive enthusiasts, service professionals and brands in a uniquely visual way that enables consumers to find the very best products for their cars.”

Kennedy is currently ninth in the Camping World Truck Series point standings following a fourth-place finish at Texas Motor Speedway. It was Kennedy’s first top five and his second top-10 finish of the season. Kennedy’s best result in three starts a Iowa is sixth in 2014.

“I am looking forward to introducing Wheelwell to millions of NASCAR fans and fellow car enthusiasts,” said Kennedy. “Like many others in the racing community, I have a few ongoing vehicle projects and Wheelwell.com allows me to keep organized, seek help and learn from other members who are building, restoring or enhancing their vehicles.”

Wheelwell joins JACOB Companies and Weber Grills in sponsoring the No. 33 since Kennedy signed with GMS Racing in May.

Kennedy will also make his Xfinity Series debut this weekend, driving the No. 2 Chevrolet for Richard Childress Racing. The No. 2 is the car usually driven by Austin Dillonor Paul Menard.

“I’m really looking forward to practice on Friday,” Kennedy said in a press release. “It’s been a little while since I’ve been behind the wheel of a car. I’m used to racing trucks, but I’ve spent some time with (crew chief) Danny (Stockman) and the guys this week getting the car ready and it makes me confident we’ll roll off the truck fast.”

Fire Alarm Services sponsoring John Hunter Nemechek at Texas

It’s no secret that John Hunter Nemechek has had sponsorship struggles in his last two seasons in the Camping World Truck Series.

last three races. Monday, NEMCO Motorsports announced it has added the sponsorship of Fire Alarm Services for Friday night’s Rattlesnake 400 at Texas Motor Speedway.

Nemechek, a two-time winner in the Truck series and the series’ most popular driver in 2015, has had to scrap together primary sponsorship for NEMCO Motorsports No. 8 Chevrolet in the first six races of the year.

After going sponsorless in the races at Atlanta Motor Speedway, where Nemecheck won, and Martinsville Speedway, the team has had sponsorship by Andy’s Frozen Custard and Cricket SX3 in the last three races.

FAS has provided “fire and life safety and security services and products for protecting their client’s real estate investment” since 1997.

FAS, which has sponsored Regan Smith in the Xfinity and Sprint Cup Series, is sponsoring a team in the Camping World Truck Serie for the first time. It sponsored Smith in the April Sprint Cup race at Texas.

The Rattlesnake 400 is set for 9 p.m. ET Friday on Fox Sports 1.