Chances are, any scrolling you did through your various social media news feeds this past weekend revealed that Pokémon is back. And it's back in a big way.
"Pokémon Go," a free-to-play, augmented reality mobile game, was released late last week and has sent the masses into hysteria. People are blindly roaming the streets in search of that elusive Mewtwo so they can take a screenshot of it in a funny location, post it to Facebook and get 11 maybe likes, tops.
"Pokémon Go," a free-to-play, augmented reality mobile game, was released late last week and has sent the masses into hysteria. People are blindly roaming the streets in search of that elusive Mewtwo so they can take a screenshot of it in a funny location, post it to Facebook and get 11 maybe likes, tops.
It may seem to be a silly trend that you think will likely fade quickly. And you'd be very, very wrong.
Facebook. Twitter. Snapchat. Pokémon Go.
We've been wondering what the next "big thing" could be, and it's here -- and it's time to accept it. According data from Similar Web via Business Insider, the game is already bigger than Tinder, having been installed on 5.16 percent of all U.S. Android phones, compared to 2 percent for Tinder as of July 8.
Roughly 70 percent of the people I know have Tinder on their phones. Now, I don't do math good, but using the data above I think it means that something like 110 percent of the people I know have already or will be installing Pokémon Go. Scary!
Even scarier -- Twitter is next on its radar. From the same study, 3 percent of those Android owners were using the game daily, compared to 3.5 percent for the Blue Bird. It's just a matter of time before we're all wearing backpacks and sporting spikey hair.
And it's only going to snowball.
Nine billion dollars.
There's only one thing we can do -- submit and accept that Pokémon is just part of our lives now.
And I, for one, welcome our new Poké-overlords.
