The M&M's Racing with Kyle Busch Facebook page showed off a special Sprint All-Star Race paint scheme that honors the driver's partnership with Mars, Inc., complete with a number switch to celebrate the company's 75th anniversary.
Busch will drive the No. 75 M&M's Toyota next Saturday in the Sprint All-Star Race to celebrate the diamond anniversary. M&M's, Snickers, Double Mint and Pedigree, all of which have been part of the No. 18 car's livery since the partnership formed in 2008, are all Mars, Inc. brands. It's a one-race switch only.
"NASCAR fans have been enthusiastic all season about the M&M's 75th Anniversary, so we're excited to continue the celebration by changing Kyle's race car from the No. 18 to No. 75," Tanya Berman, director, M&M's Brand said in a company release. "It has been an amazing 75 years for the M&M's brand and this year not only allows us look back at our accomplishments, but forward as well to our exciting future."
"We've had fun all season celebrating M&M's birthday with our fans -- there has been a lot to celebrate since their big year comes right after our incredible championship," Kyle Busch said in the release. "For us the best part has been reading our fans' favorite M&M's racing memories, and hopefully with our success so far this season, we've been able to make a few more."
The defending Sprint Cup Series champion, Busch already has three wins in the first 11 races of the 2016 season, including victories at Martinsville, Texas and Kansas. Last week was Busch's first win at Kansas, and he gets another chance to check off another track next week -- Charlotte.
Busch has yet to win at Pocono or Charlotte Motor Speedway, site of the May 29 Coca-Cola 600 (1 p.m. ET, FOX, PRN, SiriusXM NASCAR Radio.)
Busch has yet to win at Pocono or Charlotte Motor Speedway, site of the May 29 Coca-Cola 600 (1 p.m. ET, FOX, PRN, SiriusXM NASCAR Radio.)
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